CORPORATE IDENTITY FOR NOVA BUILDING TOP QUALITY
Nova Building Top Quality is a brand new company that produces and sells high quality solid and laminated wood panels, respecting the maximum standards both of performance and esthetics.
The task for DDAA was to transfer the mission and the assets of the newborn company into its corporate identity.
To design the logo, DDAA took inspiration from both the shape of the solid wood panels that the company produces, and the iconic shape of the house that the panels are used for.
The palette that has been chosen is a combination of teals and white shades, that well match with the color and texture of the solid wood panels, also used as a background picture for the promotional material.
The overall feel that DDAA wanted to inspire is technical accuracy -hinted by the cold palette and by the sleekness of the logo- combined with a softer and more natural feel -suggested by the use of suggestive images of nature and of raw wood panels, that give a more tactile and inviting look.
DDAA also designed the new company catalogue for Nova Building Top Quality and the company’s booth for the fairs MadeExpo 2017 in Milan and for the fair Legno&Edilizia 2017 in Verona.